What is important when you are doing website presentation to a client?

Key steps how to make website presentation successful.

A web designer’s success is based on not only excellent design but also communication and a good relationship with the client. Every web designer learns very early in his professional career that he must establish great reputation. Establishing great reputation is equal parts great designing work AND presenting work successfully to potential clients.

To present the web design to the client, the designer has to prepare himself for website presentation of the project. Here are a few key steps on how to prepare and how to present website to reap success.

Creating a solid base

Before you actually stand in front of the client, stop and consider a few basic and important facts for your website presentation. Who is the client? What is his professional orientation? What is the goal of the presentation? Understanding the audience is the basic element for the preparation of a certain presentation approach.

Here are a few tips on determining the audience structure and preparing accordingly:

  • It is a good idea to contact the company several days in advance and verify the presentation date and time, as well as the number of people that will be in attendance and their structure/positions.
  • Almost all companies have at least some basic info online. It isn’t difficult to google this info and get a basic idea of who will be the audience.
  • You may want to consider presenting in a pair, especially when the presentation is scheduled for a larger audience group.

Designing a Presentation

Web designers job is to design (web sites), so choosing a certain approach to the presentation is probably the best way to present the work of a web designer.

Presentation designing should take into consideration:

  • Visual elements and lighting. Can everything be easily seen/ read?
  • Choosing branded or custom slides.
  • Keeping the presentation simple and easy to understand and follow is always the best approach. One idea per one slide will keep everyone’s interest.
  • Another incredibly important element: not double, but triple checking the presentation so that it is spotless is a must. Nobody wants a sloppy designer!
  • Having a backup plan is always an excellent idea. It shows preparedness, creativity and flexibility.

Explaining the design is a good idea

It is always possible that someone might want to ask additional questions and request clarification. This is why every web designer should have answers prepared, even if this answer is “I will have to check the details about that.”

The presentation should include an explanation of the basic elements of design and how it will work, as well as the underlining creative approach and how it stands out from the others (i.e., making the design shine).

Practicing for the presentation

It is never bad to consider the presentation as a marketing project – a sale of a good. And selling includes a good story, a sales pitch. If a web designer isn’t usually in the role of a presenter, the sales pitch is something he will have to work on – but it isn’t anything to be afraid of. Everything can be learned and perfected.

Practicing a presentation includes the understanding that presenting a web design is primarily about showing, and not just telling. Web design is something that has to be visualized, so the web designer should always have at hand a presentation of previous (successfully completed) projects.

To keep everyone interested, it is good to keep the story easy to understand and not too long. The best approach is to say important facts, present them visually and wrap up the presentation. Adding some exciting elements can be helpful. This can be a casual approach or a few slightly emotional moments. This will keep the present audience interested and engaged.

Timing is something that should be kept in mind. It is not good to make a presentation too long as it might become boring and the audience will lose interest.

Presentation Structure

Web designer should prepare a basic structure of the presentation right away. This way, he will be prepared, will know his time, and will keep the presentation well organized, interesting and structured. It is good to give a few minutes to every part of the presentation, including:

  • Introduction: providing a short description of the project design in general
  • Explanation of the project stage at the moment (is it near the finishing line, or..?)
  • Providing visuals of a project design, all the way through the completion
  • Wrapping up the story, asking for questions, suggestions, and general feedback

Conclusion on the presentation

The way web designer presents his project speaks also of his compatibility with the project and will be a key factor to create an impression on the client. For example, if a client gets the impression from the presentation that the web designer doesn’t have enough confidence or that he isn’t capable to complete the designing project, it is difficult for web designer to change the client’s mind. The best advice to be given is to continuously work on confidence, on communication with people/clients, and finding the way to overcome unavoidable stage fright. The best preparation for the presentation is to practice and improve speaking skills along with professional knowledge and skills.

If a web designer also works on improving his communication skills in day to day communication, he will excel in professional presentations as well. This is the only way to present a web designer project successfully and competently.