Web Design Trends and Features: Making Them Work for You

Suggestions for Web Design Trends to get your site best look.

With ever increasing developments in what a good website should have these days; from increased functionality, mobile friendly versions and ever changing SEO ranking require-ments from the search engine giants such as Google, it is easy to overlook the key elements of website design trends which have emerged recently. Gone are the days where simply keywork-filling a webpage was enough to ensure your business reached the sought after ‘top of the search pages’ position or a generic template was considered enough of an online presence. Rapid technological changes have meant that businesses now need to ensure their website can perform well under many different platforms, whether that may be a tablet, phone or the more traditional computer operating systems, or risk losing valuable custom to competitors. Lets look at some great suggestions for getting your site looking the best it possibly can.

Unique Typography

So often we spend hours pouring over the copy of the website, tweaking them to ensure the perfect message in conveyed, but have you considered how the font you choose can add to that impact? Looking at the large corporate organizations, you may notice how the font they have chosen is almost as much a brand statement as the logo they use. If possible, avoid the more commonly used ones, and choose a style which represents how you see your business now, but also one you’d be happy to have as your part of your brand identity in the future.

Detailed Product Videos

Undoubtably, one of the biggest web design trends from the past few years has been the increase in videos in promotion. No longer only available to those companies which could afford professional video services, the rise of smartphone and tablet technology has cer-tainly impacted here. The ability to see a product before purchase and learn more about it in a way which text may not be able to portray effectively has gained great merit. Video can also encourage other beneficial aspects for our business, such as brand loyalty, when used in conjunction with your website in settings such as social media.

Large Responsive Images

Again, we may have the smartphone and tablet revolution to thank for this web design trend. With the fewer of us relying on the more traditional stylus for our touch screens and opting for the slightly less accurate finger press approach, larger and more responsive im-ages are necessary to not only engage the user, but reduce the risk of frustration felt in users who can’t manipulate the visual in the manner they would like to, who may then risk leav-ing the site. Responsive images also allow for a cross-platform resize depending on the size of the users screen and whether it’s accessed from a mobile device. A key element here is also the size of the image you use- on a smaller screen the user needs to be able to see your product, and if possible, resize and reshape to suit their needs.

Hover Effects

Have you ever held your mouse pointer over an image or text, and noticed additional infor-mation shown in a box, or a color change? This useful little web design trend is known as a Hover Effect, and can be used as a great tool to expand on the users experience of the site, without overloading it down with too much information. Certainly worth using if you can!