Web design tips that will help to do startup successful.
Startups allow people freedom to bring their ideas together and in front of the world. This has brought about a rise in the trend of startups that many people build using their own ideas and try to succeed with that. However, it is not easy to make a startup work and grow into something big. Most of these startups do not have founders equipped with the knowledge of design or even any inexperience designer helping with the project. The following web design tips given here will help many startup owners overcome these challenges and design a successful website.
Designing a website for a startup is not easy and many designers do commit mistakes with it. It requires a lot of work and smart planning. Here are a few web design tips for startups that will help your website attract more visitors and build your brand.
Keep it simple
Many of the websites for startups that one generally comes across are crowded with graphics, numerous choices and options that can be quite confusing for an average user. In order to drive traffic towards your website, all you have to do is simplify. Remove all the unnecessary materials and simplify the user interface for the website. Only keep on what is absolutely necessary. Follow the ‘less is more’ rule when it comes to web designing for startups.
The website should be easy for an average user to navigate through; hence, you should be including only the most necessary things such as search, home page logo and everything else which the common user is familiar with. Here are three things you can consider:
- Visuals: Make sure that the header of the website is larger than all the other subheadings on the page. The main buttons are in a visible and vibrant color which can be easily caught by the eye.
- Colors: Use a color contrast that highlights all the main elements of the website and is appealing as well.
- Downsize: This basically means that you must reduce the number of links of sign up pages that might make interaction with the user difficult.
Avoid using too many colors
Try keeping one main color that can become associated with your website and help build your brand. Take the example of all the big brands in the world like Coca Cola, Twitter or Starbucks; they all have that one main color that distinguished their brand from the others. Try and restrict yourself to one or two main colors for background and layout while opting for more neutral colors for graphic elements like icons or boxes. Remember that when it comes to primary, secondary and tertiary colors, a simple contrast can go a long way.
Be careful with the font type
It is recommended that you keep it up to only two types of font when designing the website. One important communication tool for website navigation is typography. This is where most mistakes are usually made by designers who have little experience with this. Many of these designers tend to use too many types of fonts and faces which can give the website a very congested and chaotic outlook. To avoid this, it is suggested that you use only two typefaces and keep your website clean and user friendly.
Work upon the readability of the website
Almost more than ninety percent of the website is its typography. This is what helps in attracting the users and getting the message across to them. Therefore, it is imperative that the copy of the website is done in the right way. Here a few noteworthy points for that:
- Color contrast: Try and make sure that colors used for the copy and background are in contrast with each other. The color chosen for the copy should be darker than that of background or vice versa.
- Layout: The line size should be appropriate, somewhere between 1.5 to 1.75, to ensure that the layout appears well spaced out and clean.
- Be systematic: Organize your headlines and sub headlines in a size and order which makes them easier to be recognized by the user.
Keep it mobile friendly
In 2014, according to Business Insider, the number of users using mobile devices was more than that of people using desktop computers. Hence, your website should be responsive and easily accessed on a mobile device.
Before rolling out the final website, try to run a few tests to check if everything is functioning accordingly or not. These are a few areas to run tests upon:
- Action buttons
- Main copy
These are a few web design tips for startups that might help people who have just entered the market and are looking to design their websites themselves.