Competitor’s Traffic Research – finding and using that information to your benefit.
In the world of analysis, there is no sure fire method to find out exactly what a competitor’s traffic research is like. Getting a public display of their log files figures is the only way something like that is even possible which is highly unlikely in most cases and if given some thought, that sort of information is not the kind that someone would like to share. Just stop for a minute and think about the amount of people out there who want to get a hold of their competitor’s traffic research. That list could go on for miles given the myriads of persons with the same intention, all done in the name of keeping up and always staying steps ahead of the competition. However, it doesn’t work like this, so if there is a need to at least have an estimate on the amount of traffic a rival competitor is getting, they will need to find a site that is committed to doing such data comparisons.
Enlisting a traffic research company to help
There are a few sites available that are dedicated to competitor’s traffic research such as quantcast.com, which gives the most detailed insight into a website’s audience. Their statistics are inclusive of lifestyle and topographical information. It also contains detailed looks into the site’s mobile audience as well as other demographic information.
Another site that serves this purpose is alexa.com which collects raw data on things such as industries, trends and audiences then convert it to numbers and figures which are easily understood. In addition to that, they also give tools to assist in focusing on the most optimal customer base. Sites such as quantcast.com and alexa.com not only provide estimations about website visits, they also give other estimated details that are inclusive of page views, the number of unique hits received by the site, as well as stats on the age groups that are visiting and their average incomes.
An insight into your future customer
Having this kind of data can only prove to be beneficial to any business. As a company, knowing such things as the demographics of the persons that are customers of rival companies will assist greatly in choosing the target market which consist of various groups, whether it’s teenagers, young adults or seniors given the situation. It also provides the baseline from which to work, seeing that baseline would be from the average customer’s perspective.
Alongside our earlier point, there are certainly more detailed benefits to competitor’s traffic research. It gives the initial steps of how to get affiliated with the customer in relation to their preferences, their lifestyle, and an idea of their wants and needs. Your company can do their best to best cater to these requirements. The more details that are known about the customer’s lifestyle, the better assistance the company to have a more accurate perception into the person, what type of goods and services that they would be interested in and in doing so, the company can better adjust as well as broaden their products and services to suit the needs of the customers.
Maximize your SEO Tools!
Utilizing SEO tools is one of the methods that can be used to locate potentially viable customers accessed from your competitor’s traffic research. Research tools can be used to find out the keywords and phrases which will fit the competitor’s customer needs. Some other tips are to find blog topics that are in tune with the interest of the consumer, using social media to grow and develop a platform that will become recognizable to the people a company is looking to attract, and investing in Pay Per Click advertising to ensure your business name appears first in searches.
Making it work for you
To summarize, it is safe to say that your competitor’s research traffic is a very handy tool to have in the business of marketing. With several companies who continuously examine and develop new innovative ways toothier website, being able to utilize this information is a clever tactic on their part. Additionally, this kind of detailed, decisive information and statistics is a very efficient way to enable you keeps up with the progress of rival competitors, while at same time being able to assess the strong and weak points of the company. This allows the introduction of new strategies to make improvements on the products and services being offered, based on the knowledge gained to the preference of the customer. This will in turn broaden your target reach and eventually attract more people.